Travel Smart Brochure

Client: Local Tourism Board
Role: Lead Designer

Format: Print – C-Fold (Tri-Fold) Brochure
Tools: Adobe InDesign, Illustrator, Photoshop

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For this project, I created a tri-fold brochure to promote regional travel, highlight local attractions, and share tips for sustainable tourism. We had to choose between a Z-fold or C-fold, so I looked into both and decided the C-fold made the most sense. It opens like a book, which makes the info easier to follow from start to finish.

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I kept the layout clean and organized using a grid system, with proper margins, bleeds, and gutters to make it print-ready. Each panel had its own focus, travel tips, safety tips, and special deals, so it felt clear and easy to scan. I used bold headings, bullet points, and checklists to break things up, and added orange to highlight important info and blue for a calm, trustworthy vibe. One of my favourite parts was the airplane illustration stretching across two panels, it added movement and tied the design together.

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The end result is a brochure that’s easy to use, visually inviting, and on-brand. It’s meant to inspire people, especially adults and empty nesters, to get out and explore.