Moroney Engineering
Brand Development

Client: Moroney Engineering
Role: Brand Designer

Deliverables: Primary Logo, Secondary Logo
Tools: Adobe Illustrator, InDesign, Photoshop

​The goal was to create a versatile, memorable logo system for Moroney Engineering, a newly launched company. The branding needed to remain cohesive across signage, packaging, social media, and merchandise. I developed both a primary and secondary logo, each meeting key principles of scalability, legibility, and adaptability.

The process began with research into the company’s mission, audience, and industry style. I sketched concepts and refined them in Adobe Illustrator, focusing on typography, form, and spacing for effectiveness at all sizes. The secondary logo was designed for tight spaces, with additional variations like monochrome and badge-style formats for flexibility.

The final logo system delivers a strong, professional identity for Moroney Engineering. Both logos adapt well across print and digital platforms, ensuring visual consistency and a cohesive, standout brand presence.