Client: Roots & Rhythm
Role: Logo Designer

Tools: Adobe Illustrator

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This project was all about giving Roots & Rhythm a fresh new logo that blends its rich cultural roots with a modern, global vibe. To do that, I leaned into the Retro and Antique Typography trend, which felt like the perfect match for their timeless, authentic style. I chose Oddity Script, a bold, decorative serif with lots of character and customized it to reflect the brand’s musical soul. The ampersand became a treble clef, and I added musical notes as the stems of both ‘R’ letters to really tie everything together.

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The whole design is in black to keep things clean and let the details shine. The final logo brings together vintage style and music-inspired elements in a way that feels grounded but full of energy. It’s flexible enough to work across all kinds of media, and it gives Roots & Rhythm a standout identity that speaks to people who love creativity and culture.